My husband and I go to the beach almost every month, and spend a few days at our timeshare. We own weeks there, but as Len is President of the board, and I am a director, we stay over.
It is quite frightening in June, July, and August, when the lily white bodies are laying on the beach. They arrive just after sunrise, and stay all day. I know the reason is, that they only have a week or two of vacation, and are determined to get a tan.
However, they are going to burn, and have scorched bodies.
The following day you will see them with white sunscreen all over them, or a tee shirt on. They must be suffering from the pain of sun burn, but still go back on the beach.
I learned my lesson at age 16, when I went to Cornwall, in England, and fell asleep on the beach. I had blisters, and they were so painful. Now I smother myself in a sunscreen of at least 60. It works for me.