Yes, you read that right. Burger King are underpricing coffee shops, as well as other fast food restaurants.
They are making their coffee a lost leader, so that customers will impulse buy food items. If you are a savvy shopper, like brewed coffee then pay $5, and get a small coffee every day for the whole month.
Either Burger King will discontinue this once sales have picked up, or other franchises will have to lower their prices, and/or have promotions to entice people back.
Bring it on…….