50 cents coffee, $1 frappe, and $5 for a small coffee every day for a month.

Yes, you read that right.  Burger King are underpricing coffee shops, as well as other fast food restaurants.

They are making their coffee a lost leader, so that customers will impulse buy food items.  If you are a savvy shopper, like brewed coffee then pay $5, and get a small coffee every day for the whole month.

Either Burger King will discontinue this once sales have picked up, or other franchises will have to lower their prices, and/or have promotions to entice people back.

Bring it on…….

 

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